Tony Talks Business

How Car Dealerships Make Money (It Is Not The Car)

Ever wondered why the salesman always has to go and check with his manager? Or why the price you fought so hard for is the part the dealer cares about least? And what really happens in that little room once they say "now we just need to do the paperwork"?

This is how car dealerships actually make money, and why the car is the smallest part of the deal.

Watch on YouTube
25 September 202618 min

Chapters

  • 0:00The Visit
  • 2:31The Sticker
  • 4:23The Holdback
  • 4:51The Bonus
  • 5:31The Trade
  • 7:13The Box
  • 8:07The Rate
  • 9:34The Loan
  • 10:50The Warranty
  • 12:09The Etching
  • 13:28The Doc Fee
  • 13:59The Service
  • 15:06The Number
  • 15:41The Law
  • 16:28The Verdict
  • 17:01Tony's Rule