Tony Talks Business
How Private Members Clubs Actually Make Money (They Never Turn A Profit)
A club in New York reportedly charges $200,000 just to walk through the door. The most famous private members' club on the planet has never turned a profit in 30 years, and a group of billionaires just paid $2.7 billion for it anyway. Here's how private members' clubs actually turn rejection into one of the most reliable businesses on earth.
Chapters
- 0:00The $200,000 door
- 1:13The hot chocolate shop that started it all
- 2:24Nick Jones flips the model in 1995
- 3:32Layer 1: the initiation fee
- 4:24The country club equity trick
- 5:07Layer 2: the annual dues
- 6:01Layer 3: paying again for everything inside
- 7:37The machine explained
- 8:00The waiting list is the real product
- 8:37The billion dollar mystery
- 9:22Why investors paid $2.7 billion for a loss-making business
- 10:09Why clubs are taking over dead malls
- 10:51The real business
